Cloth-ee simulation

What makes us buy—and bin?

Waking the town up…

Day 0night

Run a controlled experiment

Does product evidence change behavior?

We run the same synthetic town twice. The only change is publishing one brand’s clothing passport.

Brand

Same residents. Same seed. One changed signal.

Cost of influence

Copy-buys0

Dumped early0

Wasted0

nobody has posted yet

Trending now

no brand is trending yet

Live decisions ambient

Filter residents

Shopper type

Daily role

Explore the town · drag to pan · scroll to zoom · select a resident